A woman running by the sea at dawn in black activewear
The first afternoon of the new ohá · it happened

You were not invited to a launch. You began.

On the last Sunday of June, forty women rolled out forty mats in a room full of daylight in Amsterdam. One class, Turkish coffee, matcha — and the new ohá, finally out in the open. This is what it looked like.

28 · 06 · 2026 Atelier Oost · Amsterdam 40 mats · sold out #myohá scroll

No launch noise. No press. No countdown. Just a room, forty mats — and forty women who were there first.

— 28 June 2026 · Amsterdam · sold out

— wat een dag · 28 · 06 · 2026

The afternoon, remembered.

Şüheda walking through the ohá event room — forty black mats, goodie bags and the white ohá letters in daylight at Atelier Oost, Amsterdam

“Still smiling after such a beautiful event.”

— Şüheda · the day after
Şüheda kneeling in front of the seated ohá community before the white ohá letters
  • 40mats — all taken
  • 3hof slowing down
  • #myoháthe story continues
— what it was

A small, considered afternoon. Not a launch party. A first class. A first community. Exactly as promised.

Forty people on forty mats in a room full of daylight. One guided class, then Turkish coffee, matcha, and a goodie bag with the new ohá inside. To the forty who were there — thank you for beginning with us. To everyone who watched from afar: the story is only starting.

The date

28 · 06 · 26

Sunday afternoon
The hours

14 — 17

Doors at two
The place

Atelier Oost

Amsterdam, NL
The room

30

of 40 left · €49 inclusive
— from the feed

The story continues on Instagram.

The room before the doors opened, the mornings after, the objects on their way — ohá lives between afternoons at @ohabysuhedaozyar.

The ohá event room, ready — forty mats, goodie bags and the white ohá letters open on instagram ↗ POV — hosting the first ohá Pilates event in the Netherlands open on instagram ↗ Don’t tell your dream to everybody around — reel from the ohá afternoon open on instagram ↗ The ohá Pilates event poster — 28 June 2026, Amsterdam, #myohá open on instagram ↗
follow @ohabysuhedaozyar
— the house of objects

Five objects, to begin.

A mat. A clip. A grip. A towel. A shopper. Kept in shadow until the day we open — then yours, to wear the energy you want to feel.

ohá mat
the mat
ohá clip
the clip
ohá grip socks
the grip
ohá towel
the towel
ohá shopper bag
the shopper

revealed in time

— after the afternoon

The objects come next.

Five things for the body, the morning, and the hour before the day insists. Be the first to know when the house opens.

One letter from ohá. Once. Never noise.